- Wan， Xiao
- Title: Associate Professor
- Tel:86-10-51685140
- E-mail: xwan@bjtu.edu.cn
- Department: Business Administration
Education Background
Bachelor：1979-1983，Industrial Management，Liaoning University
Ph.D.：200309-200807，Business management，Beijing Jiaotong University
Work Experience（Including Academic Visiting）
1.1977-08-01，Beijing Jiaotong University，Associate Professor
Research Interests
Marketing， Strategic Management，Marketing， Strategic Management
Research Project
1. Consulting Research
1. (CO-PI)Management system， management program design and optimization of Beijing Hand-in-hand Fruit And Vegetable Beverage Co.， Ltd.,Social Science Commercially Funded Project,CO-PI:Chen， Y.(2018-01-05 - 2018-05-31).
Teaching Courses
Undergraduate
marketing
Postgraduate
Marketing management
marketing
Engineering contract management
Publications
1. Textbook
1. Wan， X.Zuo， L.， & Chen， X.,Marketing,China Machine Press,2016-07.
2. Monographs
1. Wan， X.,Zuo， L.， & Chen， X.2019,Marketing （2nd Edition）,Tsinghua University Press & Beijing Jiaotong University Press.
3. Other publications
Newspapers
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Meeting Presentations
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Teaching Development Articles
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Others
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