CASE CENTRE

The Case Center of School of Economics and Management of Beijing Jiaotong University ("Case Center"for short) was established in April 2014. With the vision of "building into a first-class case center of China and being in line with international standards" and the mission of "gathering business intelligence, promoting management innovation, and enhancing the college brand", it is committed to innovating Chinese local management theory, improving teachers' case teaching level, enhancing students' practical and innovative ability and promoting the social service ability of the college.

The Case Center, based on the abundant teaching resources of School of Economics and Management of Beijing Jiaotong University, actively encourages teachers to carry out "original, typical and normative" case studies and case development combined with IAR, holds various activities such as case salon, case discussion, case open class etc. and strongly supports teachers to participate in various case teaching, development and research training. At the same time, we support our students to hold and participate in various case competitions, to further improve  the management practice and innovation ability of students and assist the college to foster management talents more according with the needs of the society.

By the end of August 2020, the Case Center has held 74 case salons (including open case courses); 210 teachers have participated in the case training both inside and outside the school; 830 students have participated in the case contest; 76 teaching cases have been awarded and selected into the national teaching case database developed by our teachers; the level of case teaching at the college has been significantly improved, and the students have given high evaluation. 

In addition to in-depth exchanges with relevant domestic institutions and other university case centers, the Case Center also cooperates with universities with higher level of case study in the United States, Canada and other countries. The Case Center has carried out extensive contacts with enterprises and established a number of case enterprise bases so that case teaching and research can be rooted in practice and finally committed to promoting the improvement of domestic management theory through case study.

The Case Center of School of Economics and Management, Beijing Jiaotong University
Tele.:+86-010-51684187
E-mail: case@bjtu.edu.cn
Award-winning cases List
  • Serial number: 1
    The Track of the EUPA 3C Chain of Channel in the Market of China Continent
    Case number: STR-0053
    Author: Gu, Y.
    Year: 2010
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center/China Professional-degree Case Center
    Remarks: http://ccc.chinadegrees.com.cn/case/enterSearch.do
  • Serial number: 2
    Research about the Trademark right evaluation of W company
    Case number: N/A
    Author: Xiao, X., He, L., & Ruan, Y.
    Year: 2013
    Awards: The Teaching Case Competition of China National Master of Valuation Educational Supervisory Committee
    Case base:
    Remarks: http://ccc.chinadegrees.com.cn/case/enterSearch.do
  • Serial number: 3
    Application of Market Approach in Valuation for Financial Business: A Case Study of Valuation for Total Equity of Bank A
    Case number: N/A
    Author: He, L., & Xiao, X.
    Year: 2013
    Awards: The Teaching Case Competition of China National Master of Valuation Educational Supervisory Committee
    Case base:
    Remarks: http://www.mvjzw.com/news.asp?id=603
  • Serial number:4
    Research about Pharmaceutical Co., Ltd. plans to acquire intangible assets of Changchun Baike Biotechnology Co., Ltd
    Case number: N/A
    Author: Xiao, X., He, L., & Zhu, Y.
    Year:2014
    Awards: The Teaching Case Competition of China National Master of Valuation Educational Supervisory Committee
    Case base:
    Remarks: http://www.mvjzw.com/news.asp?id=622
  • Serial number:5
    Truth is only found after blowing the sands—— Confusion of internal accountability audit on Oasis Co
    Case number: FAM-0263
    Author: Li, H., Yan, Y., Li, S., & Cui, Y.
    Year: 2015
    Awards:Annual Best Case Award
    Case base:China Management Case -sharing Center
    Remarks:
  • Serial number:6
    Is the difference between two rounds of assessment ofSteyr Motors reasonable?
    Case number: BJTU-1028
    Author:Xie, J., Cui, Y., Xiao, X., & Liu, Y.
    Year: 2015
    Awards:The Teaching Case Competition of China National Master of Valuation Educational Supervisory Committee
    Case base:
    Remarks: http://www.mvjzw.com/news.asp?id=638
  • Serial number: 7
    Who’s thewinnerofthe ShandongShanshui Cement Group Limited’s Controlofthe Dispute?
    Case number: CPGN-0078
    Author: Cui, Y., Li, X., Fu, X., Xu, J., & Liu, L.
    Year: 2016
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number:8
    Investment-holding or Industry-operation?—FengShou Group’s choice of Strategic Positioning
    Case number: STR-0492
    Author: Zhao, Y., Zhang, Q., & Chen, M.
    Year: 2016
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number: 9
    Equity-based Crowdfunding in Yangguangyinji
    Case number: FAM-0307
    Author: Liu, D., Meng, Y., & Wu, J.
    Year:2016
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number:10
    Capitalization VS Expense: confusion of Accounting on R&D Expenditure of Networking Communication
    Case number: FAM-0306
    Author: Li, H., Song, J., Yi, H., & Cui, Y.
    Year:2016
    Awards:Annual Best Case Award
    Case base:China Management Case -sharing Center
    Remarks:
  • Serial number:11
    Dilemma of introducing venture capital into LT company
    Case number: BJTU-1048
    Author:Ke, J., & Lv, T.
    Year: 2016
    Awards: The Teaching Case Competition of the National Supervisory Committee for Professional Degrees in Finance
    Case base:
    Remarks:
  • Serial number: 12
    Seeyon Internet: When “Best Practice” Encounters “Internet+ Innovation”
    Case number: MIS-0136
    Author:Gou, J., Wang, Y., Mu, W., Zhu, L., & Zheng, P.
    Year:2017
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number: 13
    The Triple Arrow Arrived: Product Architecture and the Product Innovation of Workcycle®
    Case number: TEC-0055
    Author: Gu, Y.
    Year: 2017
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number: 14
    Cash is the top considering for listing and delisting —a case of the delisting of WANDA Commercial
    Case number: N/A
    Author:He, L.
    Year: 2017
    Awards: The Teaching Case Competition of the National Supervisory Committee for Professional Degrees in Finance
    Case base:
    Remarks:
  • Serial number: 15
    What is the priority?-- Issue of preference shares by China Communications Construction Company Limited
    Case number: 2.01813E+11
    Author: Zhang, L., Liu, X., Zhao, X., Cui, Y., & Zhang, Q.
    Year: 2018
    Awards:The Teaching Case Competition of the China national MPAcc education steering committee
    Case base:China Professional-degree Case Center
    Remarks:
  • Serial number: 16
    Follow Original Aspiration or Trend Blindly? The Merge and Acquisition of JH
    Case number: 2.01713E+11
    Author: Zhou, S., Cui, Y., Zhao, L., & Zhang, H.
    Year:2017
    Awards:The Teaching Case Competition of the China national MPAcc education steering committee
    Case base: China Professional-degree Case Center
    Remarks:
  • Serial number: 17
    China Professional-degree Case Center
    Case number: STR-0660
    Author: Zeng, D., Cui, Y., Zhao, Y., & Liu, J.
    Year:2017
    Awards:Annual Best Case Award
    Case base:China Management Case -sharing Center
    Remarks:
  • Serial number:18
    How to adapt superior performance measures to your department?-The dynamic evolving process of performance evaluation from M Deport, M vehicle bureau
    Case number: 2.01713E+11
    Author:Zhao, J., Gao, S., & Wang, J.
    Year: 2017
    Awards:The Teaching Case Competition of the China national MPAcc education steering committee
    Case base:China Professional-degree Case Center
    Remarks:
  • Serial number:19
    Private equity financing: good or bad? ——A case analysis of NVC Lighting Holding Limited
    Case number: N/A
    Author: Ma, Z., Zhao, J., Xing, Y., & Shu, G.
    Year:2018
    Awards:The Teaching Case Competition of the National Supervisory Committee for Professional Degrees in Finance
    Case base:
    Remarks:
  • Serial number:20
    Seeyon Internet:The Way of Knowledge Transfer Driven by Dual-Wheel
    Case number: MIS-0153
    Author:Gou, J., Li, N., Lv, T., & Lv, X.
    Year:2018
    Awards:Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number: 21
    Dilemma of VC Financing & Product Positioning for RAPRACE
    Case number: FAM-0443
    Author:Ke, J., & Zhang, J.
    Year: 2018
    Awards: Annual Best Case Award
    Case base:China Management Case -sharing Center
    Remarks:
  • Serial number:22
    How far can "Yunxin" go? ——The way to start the business of the Internet supply chain financial enterprises
    Case number: FAM-0441
    Author:Liu, D., Duan, T., & Zhang, L.
    Year:2018
    Awards: Annual Best Case Award
    Case base:China Management Case -sharing Center
    Remarks:
  • Serial number:23
    The Exploration of Employee Performance Evaluation by Using Balanced Scorecard in Lituo Software Co.,Ltd
    Case number: FAM-0454
    Author: Xing, Y., Zhao, J., & Zhang, H.
    Year:2018
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number:24
    Standing on the tuyere yet? Reconstruction of Business Model of Traditional Urban Agribusiness in the Context of "Internet+"
    Case number: STR-0782
    Author: Zhao, Y., Zhao, Y., & Feng, X.
    Year: 2018
    Awards: Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number: 25
    H.cn’s Opportunities and Challenges in the year of tightened regulation
    Case number: FAM-0439
    Author:Zhou, H.
    Year:2018
    Awards: Annual Best Case Award
    Case base:China Management Case -sharing Center
    Remarks:
  • Serial number: 26
    Small fulcrum, big future: How can Financial Sharing Breaks Through?
    Case number: FAM-0455
    Author: Cui, Y., Zhao, L., Zeng, D., & Liu, J.
    Year: 2018
    Awards:Annual Best Case Award
    Case base: China Management Case -sharing Center
    Remarks:
  • Serial number: 27
    Overcoming inertia: the path to organizational change in D company
    Case number: STR-0943
    Author: Zeng, D., Wang, J., Guo, J., Zhang, Y., & Zhu, K.
    Year:2019
    Awards:Annual Best Case Award
    Case base:China Management Case -sharing Center
    Remarks:
  • Serial number: 28
    Who is the final winner behind the seasoned equity offering? ——A case analysis of Tianjin Tianhai Investment & Development Co., Ltd.
    Case number: N/A
    Author:Ma, Z., Cui, R., & Shu, G.
    Year: 2018
    Awards:The Teaching Case Competition of the National Supervisory Committee for Professional Degrees in Finance
    Case base:
    Remarks:
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