Bachelor：2002-09-2007-07，Communication Engineering，Beijing Jiaotong University

Master：2007-09-2009-07，Electronics and Communication Engineering，Beijing Jiaotong University

Ph.D.：2010-09-2014-10，Business management，Beijing Jiaotong University

1.2019-01-01，School of Economics and Management， Beijing Jiaotong University，Associate Professor

2.2016-06-01，2016-12-01，Beijing Metro Operation Co.， LTD. Power supply branch Enterprise Development Department

3.2014-10-01，2018-12-01，School of Economics and Management， Beijing Jiaotong University，Lecturer

4.2007-07-01，2010-09-01，MOTOROLA （China） Electronics Co. LTD，Engineer

5.2003-11-01，2006-07-01，Leuven Institute of Technology， Belgium，Visiting Scholar

Marketing，Industry Cluster，Electronic Commerce，Innovation and Entrepreneurship

1. (CO-PI)Research on the management strategy of electronic communication during non-working hours in the internet era,Key Cultivation Project Supported by Humanities and Social Sciences of Basic Scientific Research Operating Expenses,CO-PI:Guo， M.(2020-04-01 - 2023-03-31).

2. (CO-PI)Research on behavior-driven Beijing Metro service optimization and green travel boost,Beijing Philosophy and Social Affairs Office,CO-PI:Zuo， L.(2019-11-15 - 2021-07-01).

3. (PI)Cross-department property information disposal technology based on block chain intelligent contract and multi-chain,National Key Research and Development Program-Task,PI:Zhao， Y.(2019-03-11 - 2021-11-30).

4. (CO-PI)Research on the role of government in the construction of science and technology innovation center,Beijing Science & Technology Commission,CO-PI:Feng， H.(2018-05-01 - 2019-04-30).

5. (CO-PI)Research on collaborative innovation of complex product enterprises: From the perspective of network resource view,National Natural Science Foundation of China Youth Fund,CO-PI:Zeng， D.(2018-01-01 - 2020-12-31).

6. (CO-PI)Research on mechanism promoting deep integration between science technology and economy,National Social Science Foundation of China Major Program,CO-PI:Feng， H.(2016-11-16 - 2020-12-31).

7. (PI)Identification and tracking of influential subjects based on large-scale social network analysis,Provincial and Ministerial Level of Hong Guo Yuan Enterprise & Government-Affiliated Institution,PI:Zhao， Y.(2015-12-31 - 2021-12-31).

8. (PI)Research on the evolution of Beijing virtual industrial cluster in the era of big data,Other,PI:Zhao， Y.(2015-08-15 - 2019-03-31).

9. (CO-PI)Research on the content and evaluation index of national science and technology innovation center construction,Beijing Science & Technology Commission,CO-PI:Feng， H.(2015-06-01 - 2016-12-09).

1. (CO-PI)Research on the training path of EMU drivers and the deepening of production and labor organization,China Railway,CO-PI:Ye， L.(2019-12-01 - 2020-12-31).

2. (PI)Internet of things loophole analysis basic environmental procurement contract,Beijing Jiaotong University Science and Technology Development Center,PI:Zhao， Y.(2018-03-15 - 2021-03-15).

3. (PI)Analysis and research on propagation mechanism of network communication network,Hong Guo Yuan （Commercially Funded Project）,PI:Zhao， Y.(2016-10-01 - 2021-09-30).

4. (PI)Chengdu survey design institute limited corporation technology service contract for big data border security protection system of Chengdu Engineering Corporation Limited,Social Science Commercially Funded Project,PI:Zhao， Y.(2016-08-26 - 2020-11-30).

5. (CO-PI)Research on construction of high-speed railway personnel team in China Railway Shanghai Group Co.，Ltd.,Social Science Commercially Funded Project,CO-PI:Chen， Y.(2016-05-01 - 2019-12-31).

1.2017-01-01，Prize winner of Woqi Award

2.2016-10-01，Second prize of basic teaching skills competition for young teachers in school of economics and management

Undergraduate

SME marketing

SME management

Introduction to Entrepreneurship

marketing

Service Marketing

Brand management

Professional Introduction

Postgraduate

marketing

1. Zhao， Y.,(2018).Study on the construction of full-English courses of marketing major in higher institutions,Education Teaching Forum.

2. Zhao， Y.,& Zhao， H.(2018).A green and secure IoT framework for intelligent buildings based on fog computing,Journal of Internet Technology.

3. Zhao， Y.,& Zeng， Q.(2018).Secure and efficient product information retrieval in cloud computing,IEEE Access.

4. Zhao， Y.,Liu， Y.， & Zeng， Q.(2017).A weight-based item recommendation approach for electronic commerce systems,Electronic Commerce Research.

5. Zhao， Y.,(2017).Network information security of college students in big data era,China Information Security.

6. Zhao， Y.,& Shen， B.(2016).Empirical study of user preferences based on rating data of movies,PLoS ONE.

1. Xu， Y.,& Zhao， Y..2018.Study on the influential factors of the social platforms users loyalty: The flow theory perspective—Take mobile short video software as an example[R].In:4th Annual International Conference on Social Science and Contemporary Humanity Development,2018-12.

2. Zhao， Y.,.2017.Research of several key issues of the internet public opinion in China[R].In:the 4th Multidisciplinary International Social Networks Conference,2017-07.

1. Zhao， Y.， Zhao， Y.， &Feng， X.,Standing on the tuyere yet? Reconstruction of Business Model of Traditional Urban Agribusiness in the Context of Internet,China Management Case -sharing Center,Annual Best Case Award,2018-01.

1. Zhao， Y.. Study on the construction of English courses for college marketing majors. Education and Teaching Forum. 2018-05..

1. Zhao， Y.. Study on the construction of English courses for college marketing majors. Education and Teaching Forum. 2018-05. .

1. Power supply branch of Beijing Metro Co.， Ltd,manager assistant,2016-06-01 - 2016-11-01. 2. Motorola of CHINA,Sales Engineer,2007-07-01 - 2010-09-01.