- Zhao, Yang
- Title: Associate Professor
- E-mail: zhaoy@bjtu.edu.cn
- Department: Business Administration
Bachelor:1992-09-1996-07,Construction accounting,Qingdao Technological University
Master:2001-09-2004-05,Business management,Beijing Jiaotong University
Ph.D.:2005-09-2009-07,Business management,Beijing Jiaotong University
1.2018-08-31,2019-09-01,University of Cincinnati,Visiting Scholar
2.2017-08-01,2017-11-01,Queensland University of Technology,Visiting Scholar
3.2011-09-01,2016-11-01,School of Economics and Management, Beijing Jiaotong University,Associate Professor
4.2009-08-01,2011-09-01,Central University of Finance and Economics,Postdoctoral
5.2004-07-01,2005-09-01,Shandong School of Administration, Department of Business Administration Training
6.1996-09-01,2001-09-01,China Electronics Import & Export Shandong Company, Investment Department,Manager
Enterprise Strategic Management,Management of Large Enterprise Groups,Corporate Social Responsibility,Employment of Specific Groups,Organization Theory
1. (CO-PI)Research on behavior-driven Beijing Metro service optimization and green travel boost,Beijing Philosophy and Social Affairs Office,CO-PI:Zuo, L.(2019-11-15 - 2021-07-01).
2. (CO-PI)Cross-department property information disposal technology based on block chain intelligent contract and multi-chain,National Key Research and Development Program-Task,CO-PI:Zhao, Y.(2019-03-11 - 2021-11-30).
3. (CO-PI)Research on the path and strategy of innovation-driven development in Beijing, Tianjin and Hebei,Beijing Philosophy and Social Affairs Office,CO-PI:Zhang, W.(2018-08-01 - 2020-12-25).
4. (CO-PI)Research on route and countermeasure of Chinas industrial transfer under Belt and Road Initiative,Major Cultivation Project Supported by Humanities and Social Sciences of Basic Scientific Research Operating Expenses,CO-PI:Zhang, W.(2017-09-10 - 2022-09-30).
5. (CO-PI)Research on the evolution of Beijing virtual industrial cluster in the era of big data,Other,CO-PI:Zhao, Y.(2015-08-15 - 2019-03-31).
6. (CO-PI)Research on the reshaping and implementation mechanism of state-owned capital management system in Beijing,Beijing Philosophy and Social Affairs Office,CO-PI:Ma, Z.(2015-07-30 - 2017-06-30).
7. (CO-PI)Research on the quantitative method of industry selection of multi industry group investment holding strategy,National Social Science Foundation of China Key Program,CO-PI:Qiu, X.(2015-06-20 - 2018-01-30).
8. (PI)Research on the employment issues of college students in Beijing under the background of urban function dissolving—Based on the perspective of industry employment absorption ability,Beijing Philosophy and Social Affairs Office,PI:Zhao, Y.(2015-05-18 - 2018-05-01).
1. (PI)Industrial planning project of Beidaihe Life and Health Industry Innovation Ddemonstration Zone,Social Science Commercially Funded Project,PI:Zhao, Y.(2019-11-27 - 2020-12-31).
2. (CO-PI)Practice research on vocational accomplishment cultivation of juvenile soccer players,Social Science Commercially Funded Project,CO-PI:Gao, H.(2018-12-13 - 2020-12-31).
3. (CO-PI)Internet of things loophole analysis basic environmental procurement contract,Beijing Jiaotong University Science and Technology Development Center,CO-PI:Zhao, Y.(2018-03-15 - 2021-03-15).
4. (CO-PI)Research on urban rail marketing strategy and sales strategy of CRRC Tangshan Co., Ltd.,Social Science Commercially Funded Project,CO-PI:Zuo, L.(2017-09-01 - 2018-09-30).
5. (PI)Research report compiling project of industrial system construction of innovation demonstration zone of health industry in Beidaihe,Social Science Commercially Funded Project,PI:Zhao, Y.(2017-07-31 - 2019-12-31).
6. (CO-PI)Research on promotion and optimization of enterprise cohesion in Henan Hongda Group,Social Science Commercially Funded Project,CO-PI:Xiao, X.(2017-05-03 - 2019-06-30).
7. (CO-PI)Research on development planning of intelligent manufacturing industry of rail transportation equipment in Tianjin Wuqing Development Zone,Social Science Commercially Funded Project,CO-PI:Liu, D.(2016-10-09 - 2019-06-30).
8. (CO-PI)Analysis and research on propagation mechanism of network communication network,Hong Guo Yuan (Commercially Funded Project),CO-PI:Zhao, Y.(2016-10-01 - 2021-09-30).
9. (CO-PI)Chengdu survey design institute limited corporation technology service contract for big data border security protection system of Chengdu Engineering Corporation Limited,Social Science Commercially Funded Project,CO-PI:Zhao, Y.(2016-08-26 - 2020-11-30).
1.2016-09-01,100 excellent management cases in China (2016)
Undergraduate
Principles of Management
Professional Introduction
SME marketing
Corporate social responsibility
Advertising
Enterprise diagnosis and consultation
New product development and management
marketing
Advertising management
Postgraduate
Business ethics and social responsibility
Corporate Social Responsibility Theory and Practice
marketing
Enterprise consultation and diagnosis
MBA Business Ethics and Social Responsibility
1. Zhao, Y.. A brief discussion on the new trend of American MBA education and its enlightenment to the case teaching of business schools in China. Beijing Jiaotong University Graduate student teaching reform papers collection. 2018-10..
2. Zhao, Y.. Reflections on the course teaching of corporate social responsibility in MBA education in China. Innovation for the future to promote the construction of double first - class. 2017-12..
3. Zhao, Y.. A brief discussion on the teaching and reform of business management consulting course. The road to the cultivation and construction of undergraduate talents in world-class universities with distinctive features. 2016-04..
1. Zhao, Y.. A brief discussion on the new trend of American MBA education and its enlightenment to the case teaching of business schools in China. Beijing Jiaotong University Graduate student teaching reform papers collection. 2018-10. .
2. Zhao, Y.. Reflections on the course teaching of corporate social responsibility in MBA education in China. Innovation for the future to promote the construction of double first - class. 2017-12. .
3. Zhao, Y.. A brief discussion on the teaching and reform of business management consulting course. The road to the cultivation and construction of undergraduate talents in world-class universities with distinctive features. 2016-04. .