Bachelor：1992-09-1996-07，Construction accounting，Qingdao Technological University

Master：2001-09-2004-05，Business management，Beijing Jiaotong University

Ph.D.：2005-09-2009-07，Business management，Beijing Jiaotong University

1.2018-08-31，2019-09-01，University of Cincinnati，Visiting Scholar

2.2017-08-01，2017-11-01，Queensland University of Technology，Visiting Scholar

3.2011-09-01，2016-11-01，School of Economics and Management， Beijing Jiaotong University，Associate Professor

4.2009-08-01，2011-09-01，Central University of Finance and Economics，Postdoctoral

5.2004-07-01，2005-09-01，Shandong School of Administration， Department of Business Administration Training

6.1996-09-01，2001-09-01，China Electronics Import & Export Shandong Company， Investment Department，Manager

Enterprise Strategic Management，Management of Large Enterprise Groups，Corporate Social Responsibility，Employment of Specific Groups，Organization Theory

1. (CO-PI)Research on behavior-driven Beijing Metro service optimization and green travel boost,Beijing Philosophy and Social Affairs Office,CO-PI:Zuo， L.(2019-11-15 - 2021-07-01).

2. (CO-PI)Cross-department property information disposal technology based on block chain intelligent contract and multi-chain,National Key Research and Development Program-Task,CO-PI:Zhao， Y.(2019-03-11 - 2021-11-30).

3. (CO-PI)Research on the path and strategy of innovation-driven development in Beijing， Tianjin and Hebei,Beijing Philosophy and Social Affairs Office,CO-PI:Zhang， W.(2018-08-01 - 2020-12-25).

4. (CO-PI)Research on route and countermeasure of Chinas industrial transfer under Belt and Road Initiative,Major Cultivation Project Supported by Humanities and Social Sciences of Basic Scientific Research Operating Expenses,CO-PI:Zhang， W.(2017-09-10 - 2022-09-30).

5. (CO-PI)Research on the evolution of Beijing virtual industrial cluster in the era of big data,Other,CO-PI:Zhao， Y.(2015-08-15 - 2019-03-31).

6. (CO-PI)Research on the reshaping and implementation mechanism of state-owned capital management system in Beijing,Beijing Philosophy and Social Affairs Office,CO-PI:Ma， Z.(2015-07-30 - 2017-06-30).

7. (CO-PI)Research on the quantitative method of industry selection of multi industry group investment holding strategy,National Social Science Foundation of China Key Program,CO-PI:Qiu， X.(2015-06-20 - 2018-01-30).

8. (PI)Research on the employment issues of college students in Beijing under the background of urban function dissolving—Based on the perspective of industry employment absorption ability,Beijing Philosophy and Social Affairs Office,PI:Zhao， Y.(2015-05-18 - 2018-05-01).

1. (PI)Industrial planning project of Beidaihe Life and Health Industry Innovation Ddemonstration Zone,Social Science Commercially Funded Project,PI:Zhao， Y.(2019-11-27 - 2020-12-31).

2. (CO-PI)Practice research on vocational accomplishment cultivation of juvenile soccer players,Social Science Commercially Funded Project,CO-PI:Gao， H.(2018-12-13 - 2020-12-31).

3. (CO-PI)Internet of things loophole analysis basic environmental procurement contract,Beijing Jiaotong University Science and Technology Development Center,CO-PI:Zhao， Y.(2018-03-15 - 2021-03-15).

4. (CO-PI)Research on urban rail marketing strategy and sales strategy of CRRC Tangshan Co.， Ltd.,Social Science Commercially Funded Project,CO-PI:Zuo， L.(2017-09-01 - 2018-09-30).

5. (PI)Research report compiling project of industrial system construction of innovation demonstration zone of health industry in Beidaihe,Social Science Commercially Funded Project,PI:Zhao， Y.(2017-07-31 - 2019-12-31).

6. (CO-PI)Research on promotion and optimization of enterprise cohesion in Henan Hongda Group,Social Science Commercially Funded Project,CO-PI:Xiao， X.(2017-05-03 - 2019-06-30).

7. (CO-PI)Research on development planning of intelligent manufacturing industry of rail transportation equipment in Tianjin Wuqing Development Zone,Social Science Commercially Funded Project,CO-PI:Liu， D.(2016-10-09 - 2019-06-30).

8. (CO-PI)Analysis and research on propagation mechanism of network communication network,Hong Guo Yuan （Commercially Funded Project）,CO-PI:Zhao， Y.(2016-10-01 - 2021-09-30).

9. (CO-PI)Chengdu survey design institute limited corporation technology service contract for big data border security protection system of Chengdu Engineering Corporation Limited,Social Science Commercially Funded Project,CO-PI:Zhao， Y.(2016-08-26 - 2020-11-30).

1.2016-09-01，100 excellent management cases in China （2016）

Undergraduate

Principles of Management

Professional Introduction

SME marketing

Corporate social responsibility

Advertising

Enterprise diagnosis and consultation

New product development and management

marketing

Advertising management

Postgraduate

Business ethics and social responsibility

Corporate Social Responsibility Theory and Practice

marketing

Enterprise consultation and diagnosis

MBA Business Ethics and Social Responsibility

1. Zhao， Y.,& Sun， X.(2020).A study on the innovation and development of health and conservation tourism industry in Chinas coastal areas—A case study of qinhuangdao city,Urban Development Studies.

2. Zhao， Y.,Sun， X.， & Tan， J.(2015).Research on the choice of industries which can promote the employment of rural migrant workers in cities—Based on the pressure of non-farm sector employment in China,Forecasting.

3. Zhao， Y.,& Tan， J.(2015).Knowledge transfer model within strategic alliance in telecommunication industries,International Journal of Interdisciplinary Telecommunications and Networking.

1. Ma， Y.,& Zhao， Y..2019.Using 4v theory to research on brand marketing strategy of Ningxia Xixia Wang Wine Industry Company limited[R].In:5th Annual International Conference on Social Science and Contemporary Humanity Development （SSCHD 2019）,2019-11.

2. Feng， X.,& Zhao， Y..2018.The influence of corporate reputation on consumer brand loyalty in cause-related marketing[R].In:2018 International Conference on Industrial Economics System and Industrial Security Engineering （IEIS 2018）,2018-08.

1. Zhao， Y.， Zhao， Y.， &Feng， X.,Standing on the tuyere yet? Reconstruction of Business Model of Traditional Urban Agribusiness in the Context of Internet,China Management Case -sharing Center,Annual Best Case Award,2018-01.

2. Zhao， Y.， &Zhang， Q.,How to Implement the Strategy—The Confusion of Investment Portfolio Allocation of Investment Holding Enterprises,China Management Case -sharing Center,,2017-01.

3. Zhao， Y.， Zhang， Q.， &Chen， M.,Investment-holding or Industry-operation?—FengShou Group’s choice of Strategic Positioning,China Management Case -sharing Center,Annual Best Case Award,2016-01.

4. Zhao， Y.， Zhang， Q.， &Wang， J.,FengShou Group’s explore to be the Investment-holding group—the management and control system of ent,China Management Case -sharing Center,,2015-01.

1. Zhao， Y.. A brief discussion on the new trend of American MBA education and its enlightenment to the case teaching of business schools in China. Beijing Jiaotong University Graduate student teaching reform papers collection. 2018-10..

2. Zhao， Y.. Reflections on the course teaching of corporate social responsibility in MBA education in China. Innovation for the future to promote the construction of double first - class. 2017-12..

3. Zhao， Y.. A brief discussion on the teaching and reform of business management consulting course. The road to the cultivation and construction of undergraduate talents in world-class universities with distinctive features. 2016-04..

1. Zhao， Y.. A brief discussion on the new trend of American MBA education and its enlightenment to the case teaching of business schools in China. Beijing Jiaotong University Graduate student teaching reform papers collection. 2018-10. .

2. Zhao， Y.. Reflections on the course teaching of corporate social responsibility in MBA education in China. Innovation for the future to promote the construction of double first - class. 2017-12. .

3. Zhao， Y.. A brief discussion on the teaching and reform of business management consulting course. The road to the cultivation and construction of undergraduate talents in world-class universities with distinctive features. 2016-04. .

1. Beijing Shunxin Holding Group Co. LTD,Deputy Manager of strategic Investment Department,2014-07-01 - 2015-09-01.