- Ma， Zheng
- Title: Lecturer
- Tel:86-10-51687172
- E-mail: mazheng@bjtu.edu.cn
- Department: Business Administration
Education Background
Bachelor：1997-09-2001-07，Public Service Management，Wuhan Institute of Physical Education
Master：2001-09-2004-07，Marketing，China University of Geosciences （Wuhan）
Ph.D.：2004-09-2007-07，Resource Industry Economy，China University of Geosciences （Beijing）
Work Experience（Including Academic Visiting）
1.2008-03-01，School of Economics and Management， Beijing Jiaotong University，Lecturer
Research Interests
Operation Management， Industrial Development，，Innovation，the Enterprise Culture
Research Project
1. Academic Research
1. (CO-PI)Research on strategic planning of intelligent logistics hub in northern ecological new area of Liuzhou City,Other,CO-PI:Huang， Z.(2019-01-01 - 2020-05-31).
2. (CO-PI)Research on the scientific development of modern industrial system in western counties of China,Talent Fund,CO-PI:Huang， Z.(2012-11-15 - 2015-12-31).
2. Consulting Research
1. (CO-PI)Special plan for enterprise culture construction of Beijing Public Transport Group during the 14th Five-Year Plan,Social Science Commercially Funded Project,CO-PI:Li， Q.(2020-05-06 - 2022-06-30).
2. (CO-PI)Construction of corporate culture system of China International Petrochemical Co. Ltd,Social Science Commercially Funded Project,CO-PI:Li， Q.(2016-01-06 - 2017-07-31).
Teaching Courses
Undergraduate
Management （A）
Consumer Behavior
Market research （A）
SME management
SME marketing
Market research
Introduction to Entrepreneurship
Management （B）
management
Principles of Management
Entrepreneurship
Operation Management
Innovation and entrepreneurial management
Postgraduate
Advanced Management
Publications
1. Peer Reviewed Journals
1. Ma， Z.,(2015).An analysis of the opportunities under the sustainable development mode of Chinas resource industry system,Business Situation.
2. Monographs
1. Li， Q.,Li， W.， Wang， L.， & Ma， Z.2016,Report on Corporate Culture Construction of Central State-owned Enterprises 2012,Economic Press China.
2. Li， Q.,Li， W.， Zhang， L.， Wang， L.， Tang， X.， & Ma， Z.2016,Report on Corporate Culture Construction of Central State-owned Enterprises （2014-2015）,Economic Press China.
3. Li， Q.,Li， W.， Tang， X.， & Ma， Z.2016,Report on Corporate Culture Construction of Central State-owned Enterprises 2015,Economic Press China.
3. Other publications
Newspapers
1.
Zhang， H.， Wang， X.， Chen， Y.， & Tong， B.. .
2.
Chen， Y.， Wang， X.， Tong， B.， & Yin， P.. .
Meeting Presentations
1.
Zhang， H.， Wang， X.， Chen， Y.， & Tong， B.. .
2.
Chen， Y.， Wang， X.， Tong， B.， & Yin， P.. .
Teaching Development Articles
1.
Zhang， H.， Wang， X.， Chen， Y.， & Tong， B.. .
2.
Chen， Y.， Wang， X.， Tong， B.， & Yin， P.. .
3.
Ma， Z.. Analysis on the application of experiential teaching model based on entrepreneurship simulation training software in entrepreneurship introduction teaching. Innovation for the future to promote the construction of double first - class. 2017-12..
Others
1.
Zhang， H.， Wang， X.， Chen， Y.， & Tong， B.. .
2.
Chen， Y.， Wang， X.， Tong， B.， & Yin， P.. .
3.
Ma， Z.. Analysis on the application of experiential teaching model based on entrepreneurship simulation training software in entrepreneurship introduction teaching. Innovation for the future to promote the construction of double first - class. 2017-12. .
