• Qiu, Xiaodong
  • Title: Professor
  • Tel:86-10-51688522
  • E-mail: qiuxd08@126.com
  • Department: Business Administration
Education Background

Bachelor:1991-1993,Industrial Engineering,Far Eastern University of the Russian Federation

Master:1995-1998,Business management,Beijing Jiaotong University

Ph.D.:1998-2001,Management Science and Engineering,Beijing Jiaotong University

Work Experience(Including Academic Visiting)

1.2017-07-01,2017-08-01,University of California, Berkeley, USA,Visiting

2.2017-07-01,2017-08-01,University of California, Berkeley, USA,Visiting Scholar

3.2015-12-01,School of Economics and Management, Beijing Jiaotong University,Professor

4.2015-12-01,School of Economics and Management, Beijing Jiaotong University,Doctoral Supervisor

5.2011-04-01,2012-04-01,University of California, Berkeley, USA,Visiting Scholar

6.2006-07-01,2015-11-01,School of Economics and Management, Beijing Jiaotong University,Associate Professor

7.2003-12-01,2006-06-01,China Mobile Communications Group Corporation,Project Manager

8.2001-09-01,2003-11-01,School of Economics and Management, Tsinghua University,Postdoctoral

Research Interests

Corporate Strategy and Decision-Making, Marketing Strategy, Consumer Behavior, Brand Strategy and Marketing Strategy, Channel Management Strategy

Research Project
1. Academic Research

1. (PI)Research on the quantitative method of industry selection of multi industry group investment holding strategy,National Social Science Foundation of China Key Program,PI:Qiu, X.(2015-06-20 - 2018-01-30).

2. Consulting Research

1. (CO-PI)Research on the 13th Five-Year Plan of Harbin City Construction Investment Holdings Ltd.,Social Science Commercially Funded Project,CO-PI:Xing, Y.(2017-01-30 - 2019-09-01).

2. (PI)Research on the brand strategy and multidimensional business model of Tianjian Guanghua company,Beijing Jiaotong University,PI:Qiu, X.(2012-05-20 - 2017-05-20).

Honors and Awards

1.2019-09-01,The first prize of the Best Instructor Award in the Hush Hour Entrepreneurship Planning Competition for Beijing-Tianjin-Hebei Universities

2.2017-06-01,The first place in the national case competition campus breakout competition

3.2017-01-01,Excellent lecturer at Beijing Jiaotong University

4.2015-01-01,National Social Science Fund Key Project

Teaching Courses


Principles of Management


Comprehensive Practice of Enterprise Management

International Enterprise Challenge



Channel Management

Frontiers of Marketing Theory

Advanced Management

1. Academic/professional Meeting proceedings

1. Li, J.,& Qiu, X..2017.Review on the influence of entrepreneurs reception behavior on consumer decision making[R].In:The Forth International Conference on Management, Innovation & Development (MID 2017),2017-11.

2. Zhang, J.,& Qiu, X..2017.Analysis of forfeiting business status in China and the comparison of other financing modes[R].In:The Forth International Conference on Management, Innovation & Development (MID 2017),2017-11.

3. Lin, X.,& Qiu, X..2017.Research on value-added paths of channel value chain of household appliance enterprises[R].In:The Forth International Conference on Management, Innovation & Development (MID 2017),2017-11.

4. Cheng, M.,& Qiu, X..2017.The research on we-media marketing in web3.0 environment[R].In:The Third International Conference on Management,Innovation & Development (MID 2016),2017-02.

2. Other publications
Social Practice
1. Administrative Experience & University and School

1. Deputy Secretary of the Party Committee and vice President of School of Economics and Management, Beijing Jiaotong University ..