Bachelor：1990-1994，Applied Mathematics，Chongqing University

Master：1995-1998，Systems Engineering，North China Institute of Technology

Ph.D.：1998-2001，Management Science and Engineering，Xian Jiaotong University

1.2016-12-01，School of Economics and Management， Beijing Jiaotong University，Professor

2.2012-08-01，2013-08-01，Rutgers University in New Jersey，Visiting Scholar

3.2005-10-01，2016-11-01，School of Economics and Management， Beijing Jiaotong University，Associate Professor

4.2003-11-01，2005-10-01，Yonyou Software Co. LTD，Senior Specialist

5.2001-11-01，2003-10-01，Yonyou Software Company - Postdoctoral Workstation of Tsinghua University，Postdoctoral

6.1994-07-01，1995-08-01，Shandong Electronic Equipment Factory of Inspur Group，Technician

Product Architecture Innovation，Business Model，Digital Strategy and Evaluation

1. (PI)Research on the mechanism and modes of product architecture growth in the context of digital ecosystems,The National Social Science Fund of China,PI:Gu， Y.(2020-09-15 - 2023-12-31).

2. (CO-PI)Research on the innovation path of product architecture based on organizational dual learning in the context of non-dominant design,Graduate Innovation Project of Basic Scientific Research Operating Expenses,CO-PI:Duan， C.(2019-04-01 - 2021-03-31).

3. (PI)Research on the growth mechanism of product architecture for product innovation in high-tech enterprises,Beijing Philosophy and Social Affairs Office,PI:Gu， Y.(2018-08-01 - 2021-12-31).

4. (CO-PI)Development and application of case video on Dispute between Control Rights of Landscape Cement,Other,CO-PI:Zhang， L.(2016-12-12 - 2018-12-31).

5. (CO-PI)Research on video case development of Integration Route after Merger and Acquisition,Other,CO-PI:Cui， Y.(2016-12-12 - 2018-12-31).

6. (PI)Research on the product innovation path based on product architecture,Beijing Philosophy and Social Affairs Office,PI:Gu， Y.(2015-08-31 - 2017-12-31).

7. (PI)Research on the Mechanism and Method of Strategic Evaluation of Product Architecture,The National Social Science Fund of China,PI:Gu， Y.(2013-09-07 - 2016-12-31).

1. (PI)Analysis on the Mode and trend of Product Innovation in High-tech Enterprises.,Social Science Commercially Funded Project,PI:Gu， Y.(2018-12-20 - 2024-11-20).

2. (PI)Conceptual design of digital evaluation system for Yongyou growing Enterprise,Social Science Commercially Funded Project,PI:Gu， Y.(2018-11-07 - 2018-12-31).

1.2021-09-01，Award of Hundred Excellent Management Cases in China（National MBA Education Steering Committee）

2.2020-09-01，Excellence in Teaching Award （Beijing Jiaotong University）

3.2019-07-01，The Best Coach of National Management Case Elite Competition （National MBA Education Steering Committee）

4.2018-07-01，The Best Coach of National Management Case Elite Competition （National MBA Education Steering Committee）

5.2017-09-01，Award of Hundred Excellent Management Cases in China（National MBA Education Steering Committee）

6.2016-07-01，Excellence in Teaching Award （Beijing Jiaotong University）

Undergraduate

Management Research Methodology （A）

Enterprise Management Consulting

Management Research Methodology and Creative Education

Management Research Methodology

Enterprise diagnosis and consultation

Postgraduate

MBA thesis and case writing

Management case analysis

Business model innovation

MBA thesis and case writing methods

Management Research Method

Enterprise consultation and diagnosis

Frontier of business model

1. Xia， M.,& Gu， Y.(2022).An Exploration into the Matching Mechanism between Product Architecture and Distribution Channels: A Longitudinal Case Study of the Yonyou,Management Review， 34（2）， 336-352.

2. Duan， C.,Gu， Y.(2021).New product architecture innovation mechanism based on ambidextrous learning and organizational unlearning: A case study,Chinese Journal of Management， 18（11），1589-1599.

3. Duan， C.,& Gu， Y.(2021).Research on the growth Mechanism of product architecture in the absence of dominant design,Management Review， 33（7）， 92-106.

4. Gu， Y.,Xia， M.， Gao， S.， & Wang， L.(2021).The mechanism of product Architecture evolution: A multi-perspectives and integrative literature review,Science & Technology Progress and Policy， 38（14）， 151-160.

5. Qian， Y.,& Gu， Y.(2019).Research on regional model and evolution path of industrial upgrading metadata—Based on spatio-temporal economic perspective,Macroeconomics， 40（11）， 74-81.

6. Gu， Y.,(2019).Evaluation of product architecture: Analytic framework and criteria,Technology Economics， 38（3）， 31-41.

7. 顾元勋,(2019).产品架构评估：分析框架与准则,技术经济.

8. Gu， Y.,Qi， L.， & Wang， J.(2018).Breaking the monolith: Strategy， variety， and performance of enterprise information systems,Journal of Systems Science and Systems Engineering， 27（6）， 727-770.

9. Gu， Y.,& Yin， M.(2017).Product architecture associated with R&D effectiveness: A case study of the product Workcycle,Journal of Management Case Studies， 10（5）， 508-522.

10. Gu， Y.,& Ji， P.(2017).Product architecture knowledge measurement: The basis of modular product evaluation,Science Research Management， 28（S）， 119-127.

11. Gu， Y.,(2016).Society-involved design: The business paradigm in the age of Internet,Journal of Management Case Studies， 9（5）， 410-427.

12. Gu， Y.,Ji， P.， Liu， Z.， & Xiao， Z.(2015).The effects of product architecture: A literature review and the future directions,Technology Economics， 34（3）， 38-50.

1. Gu， Y.,2019,The Principles and Methods of Product Architecture Evaluation,Beijing: Tsinghua University Press.

1. Gu， Y.,.2016.Social participatory design: Business paradigm in the Internet Era[R].In:The 7th Annual Conference of Chinese management Cases （2016）,2016-04.

1. Gu， Y.， &Yang， Y.,Opportunities Favor the Prepared: the Bimart Starts a Successful New Venture,China Management Case -sharing Center,,2019-01.

2. Gu， Y.， Chen， Y.， &Wang， J.,The Product Innovation Journey of Yonyou Co.， Ltd.,China Management Case -sharing Center,,2018-01.

3. Gu， Y.,The Triple Arrow Arrived: Product Architecture and the Product Innovation of Workcycle®,China Management Case -sharing Center,Annual Best Case Award,2017-01.

4. Gu， Y.,The Maintenance and Repair Sub-Company of Beijing Public Transport Holdings， Ltd,China Management Case -sharing Center,,2015-01.

1. Gu， Y.. Undergraduate science and education integration of teaching practices and methods. Innovation for the future to promote the construction of double first - class. 2017-12..

1. Gu， Y.. Undergraduate science and education integration of teaching practices and methods. Innovation for the future to promote the construction of double first - class. 2017-12. .

1. Paper reviewer of Asia-Pacific Journal of Operational Research.