FULL TIME FACULTY
  • Tong, Bisha
  • Title: Associate Professor
  • Tel:86-10-51687184
  • E-mail: bstong@bjtu.edu.cn
  • Department: Tourism Management
Education Background

Bachelor:1995-1999,Tourism management,Xiamen University

Master:1999-2002,Modern Chinese History, Chinese Culture and Tourism Direction,Xiamen University

Ph.D.:2009-09--2016-04-,Tourism management,Beijing Jiaotong University

Work Experience(Including Academic Visiting)

1.2019-08-15,2020-08-01,University of South Carolina,Visiting Scholar

2.2018-01-01,Beijing Jiaotong University,Associate Professor

3.2013-11-01,2013-12-01,Taiwan Yishou University,Visiting

4.2009-09-01,2009-12-01,Hawaii Pacific University,Visiting Scholar

5.2004-12-01,2017-12-01,Beijing Jiaotong University,Lecturer

6.2002-07-01,2004-11-01,Beijing Jiaotong University,Teaching Assistant

Research Interests

Macrotourism Economics

Research Project
1. Academic Research

1. (CO-PI)Research on the integrated development of transportation and tourism,Other Departments,CO-PI:Zhang, H.(2019-09-10 - 2020-09-30).

2. (CO-PI)Special report on culture and tourism information project service,Other Departments,CO-PI:Zhang, H.(2019-06-01 - 2020-06-01).

3. (CO-PI)A study on the effect of tourism development on the imbalance of regional development,Graduate Innovation Project of Basic Scientific Research Operating Expenses,CO-PI:Wang, J.(2019-04-01 - 2021-03-31).

4. (CO-PI)Research on the mode and mechanism of tourism cooperation in Beijing-Tianjin-Hebei Region based on synergy theory,Beijing Philosophy and Social Affairs Office,CO-PI:Yin, P.(2018-08-01 - 2021-06-30).

5. (CO-PI)Research on the integration development of cultural industry and tourism industry in Beijing from the perspective of regional coordination,Beijing Philosophy and Social Affairs Office,CO-PI:Chen, Y.(2018-07-01 - 2020-06-30).

6. (CO-PI)Research Report on tourism satisfaction of Beijing in 2018,Other,CO-PI:Chen, Y.(2018-06-01 - 2018-12-31).

7. (CO-PI)Survey of Beijing tourism satisfaction degree in 2017,Other Departments,CO-PI:Chen, Y.(2017-07-10 - 2018-12-31).

8. (CO-PI)Study on decision and strategy of tourism cooperative development in Beijing Tianjin and Hebei Province,Major Cultivation Project Supported by Humanities and Social Sciences of Basic Scientific Research Operating Expenses,CO-PI:Yin, P.(2017-04-20 - 2019-05-31).

9. (CO-PI)A study on the path of tourism innovation and entrepreneurship supported by social capital—Taking Rural Creator as an example,Other Departments,CO-PI:Chen, Y.(2016-11-01 - 2018-12-31).

10. (CO-PI)Research on the construction of Beijing tourism satisfaction index system,Other Departments,CO-PI:Chen, Y.(2016-06-20 - 2018-12-31).

11. (PI)Investigation and research on the order of Chinas tourism market based on user comment mining,The Work of the CPC Beijing Municipal Education Committee,PI:Tong, B.(2015-12-28 - 2016-12-31).

12. (PI)The 13th Five-Year Plan of Ningxia tourism development,Other Departments,PI:Tong, B.(2014-10-09 - 2017-03-31).

2. Consulting Research

1. (CO-PI)Research on tourist Service and ticket Management—Research on forecast of visitors number in Expo 2010,Social Science Commercially Funded Project,CO-PI:Chen, Y.(2018-11-12 - 2019-12-31).

2. (CO-PI)Compiling Analysis and Suggestions on the Reform of Chinas Holiday System in the New Era,Social Science Commercially Funded Project,CO-PI:Zhang, H.(2018-09-03 - 2018-09-30).

3. (CO-PI)The contract commissioned by Sociology of Tourism,Social Science Commercially Funded Project,CO-PI:Zhang, H.(2017-11-07 - 2019-03-31).

Honors and Awards

1.2015-12-01,Social research project of young teachers in Beijing Universities

2.2015-11-01,Prize winner of Woqi Award

3.2015-01-01,Excellent lecturer

Teaching Courses

Undergraduate

Public Relations and Practice

Exhibition and festival planning

communication

Public Relations

Tourism Economics

Postgraduate

Tourism policies and regulations

Publications
1. Peer Reviewed Journals

1. Tong, B.,(2017).Research on the innovation mode of tourism management education in China under the background of Tourism ,Journal of Changchun Institute of Technology (Social Sciences Edition).

2. Tong, B.,Ma, S., Guo, X., & Chang, L.(2017).Analysis on the characteristics of ticket price changes in Chinas major scenic spots,Travel Research.

3. Tong, B.,& Zhang, H.(2015).On the innovation of the framework of Chinas tourism policies under the new normal,Journal of Beijing International Studies University.

2. Monographs

1. Beijing Tourism Society,Zhang, H., Wang, X., Chen, Y., & Tong, B.2018,Tourism Sociology,China Travel & Tourism Press.

2. Tong, B.,2017,Research on Evaluation of Chinese Tourism Market Order Based on Comment Mining,Beijing Jiaotong University Press.

3. Zhang, H.,Chen, Y., Wang, X., Tong, B., & Yin, P.2016,Green Book on World Tourism cities-Annual Report on Development of World Tourism Cities (2015),Social Science Academic Press(China).

4. Tong, B.,& Wu, X.2015,Grape Culture Tourism Corridor at the Eastern Foot of Helan Mountain,China Architecture & Building Press.

3. Published Cases

1. Tong, B., Wang, X., &Chen, Y.,Market Mechanism VS Government Intervention: Controversy over the Reform of Tourism Transportation Management System in H Province,China Management Case -sharing Center,,2019-01.

4. Other publications
Newspapers

1. Chen, Y., Wang, X., Tong, B., & Yin, P.. .

2. Tong, B.,. Perfecting laws and regulations to promote the development of tourism passenger transport.[N]. China Tourism News. 2018-07-17. .

3. Tong, B.,. Promote the enterprise-oriented and market-oriented development of tourism passenger transport service institutions.[N]. China Tourism News. 2018-07-09. .

4. Tong, B.,. Planning the management of tourism passenger transport with the concept of integration.[N]. China Tourism News. 2018-06-19. .

Meeting Presentations

1. Chen, Y., Wang, X., Tong, B., & Yin, P.. .

2. Tong, B.,. Perfecting laws and regulations to promote the development of tourism passenger transport. China Tourism News. 2018-07-17..

3. Tong, B.,. Promote the enterprise-oriented and market-oriented development of tourism passenger transport service institutions. China Tourism News. 2018-07-09..

4. Tong, B.,. Planning the management of tourism passenger transport with the concept of integration. China Tourism News. 2018-06-19..

Teaching Development Articles

1. Chen, Y., Wang, X., Tong, B., & Yin, P.. .

2. Tong, B.,. Perfecting laws and regulations to promote the development of tourism passenger transport. China Tourism News. 2018-07-17..

3. Tong, B.,. Promote the enterprise-oriented and market-oriented development of tourism passenger transport service institutions. China Tourism News. 2018-07-09..

4. Tong, B.,. Planning the management of tourism passenger transport with the concept of integration. China Tourism News. 2018-06-19..

5. Tong, B.. Application design of BOPPPS teaching method in communication course. Improving the Quality of Talent Training and Promoting the Construction of Double First-class | Collection of Papers on Undergraduate Teaching Research and Reform of Beijing Jiaotong University (2023). 2018-04..

6. Tong, B.. Application design of BOPPPS teaching method in communication course. Innovation for the future to promote the construction of double first - class. 2017-12..

Others

1. Chen, Y., Wang, X., Tong, B., & Yin, P.. .

2. Tong, B.,. Perfecting laws and regulations to promote the development of tourism passenger transport. China Tourism News. 2018-07-17. .

3. Tong, B.,. Promote the enterprise-oriented and market-oriented development of tourism passenger transport service institutions. China Tourism News. 2018-07-09. .

4. Tong, B.,. Planning the management of tourism passenger transport with the concept of integration. China Tourism News. 2018-06-19. .

5. Tong, B.. Application design of BOPPPS teaching method in communication course. Improving the Quality of Talent Training and Promoting the Construction of Double First-class | Collection of Papers on Undergraduate Teaching Research and Reform of Beijing Jiaotong University (2023). 2018-04. .

6. Tong, B.. Application design of BOPPPS teaching method in communication course. Innovation for the future to promote the construction of double first - class. 2017-12. .

Social Practice
1. Government and Enterprise Working Experience
1. Beijing Miyun County Tourism Development Committee,Miyun County tourism development consultant,2015-03-01 - 2016-11-01. 2. Ningxia Tourism Bureau,Temporary Post as Deputy Director of Tourism Promotion,2012-11-01 - 2013-11-01. 3. National Tourism Administration,Secondment to the Policy and Regulations Division,2011-03-01 - 2012-09-01.