Bachelor：1992-1996，Industrial Management Engineering，Northern Jiaotong University

Master：1996-1999，Business management，Northern Jiaotong University

Ph.D.：2006-09-2013-03，Business management，Beijing Jiaotong University

1.2013-08-01，2014-08-01，University of Illinois at Urbana-Champaign，Visiting Scholar

2.2008-07-01，2009-01-01，University of Cincinnati，Visiting Scholar

3.2008-01-01，School of Economics and Management， Beijing Jiaotong University，Associate Professor

4.2001-01-01，2008-01-01，School of Economics and Management， Beijing Jiaotong University，Lecturer

5.1999-01-01，2001-01-01，School of Economics and Management， Beijing Jiaotong University，Teaching Assistant

Marketing Strategy，Digital Transformation of Marketing，Consumer Behavior，Service Marketing，Brand Management

1. (PI)Research on behavior-driven Beijing Metro service optimization and nudge green travel,Beijing Philosophy and Social Affairs Office,PI:Zuo， L.(2019-11-15 - 2021-07-01).

2. (CO-PI)A study on the fare system of Beijing-Tianjin-Hebei InterCity Railway,Beijing Philosophy and Social Affairs Office,CO-PI:Qiu， Q.(2016-01-01 - 2017-12-31).

3. (CO-PI)Development of vehicle dynamic information platform and terminal equipment based on Beidou navigation technology,Other Departments,CO-PI:Zhang， L.(2013-01-01 - 2016-09-30).

4. (CO-PI)Research on the business model of online music integrated production and broadcasting system,Ministry of Science and Technology Science and Technology Support,CO-PI:Zhang， L.(2013-01-01 - 2015-12-31).

1. (PI)Research on improving passenger experience， optimizing service design and promoting green travel in Beijing Metro—Based on nudge theory,Social Science Commercially Funded Project,PI:Zuo， L.(2019-10-15 - 2019-12-31).

2. (PI)Research on brand positioning of Yang Liquor,Social Science Commercially Funded Project,PI:Zuo， L.(2018-12-20 - 2019-03-31).

3. (CO-PI)Research on service quality improvement and PMP Service system in Beijing metro,Social Science Commercially Funded Project,CO-PI:Chen， Y.(2018-10-22 - 2019-07-30).

4. (CO-PI)The overall design of intelligence and informatization in the application of passenger station,Social Science Commercially Funded Project,CO-PI:Zhou， J.(2018-08-25 - 2019-12-10).

5. (PI)Special survey of passenger demand in Beijing Metro,Social Science Commercially Funded Project,PI:Zuo， L.(2017-11-01 - 2018-07-31).

6. (PI)Research and construction of Beijing Metro service quality improvement system and system documents,Social Science Commercially Funded Project,PI:Zuo， L.(2017-11-01 - 2018-07-31).

7. (CO-PI)Key technologies research on standard demonstration line of Beijing-Shanghai High-speed Rail—Research on key technologies of brand construction and operation management demonstration of Beijing-Shanghai High-speed Rail,China Railway,CO-PI:Hao， S.(2017-09-01 - 2020-06-30).

8. (PI)Research on urban rail marketing strategy and sales strategy of CRRC Tangshan Co.， Ltd.,Social Science Commercially Funded Project,PI:Zuo， L.(2017-09-01 - 2018-09-30).

9. (CO-PI)Development strategic planning of China Logistics Co. Ltd （2015-2020） and feasibility study of China-EU-Africa international trade & logistics hub center,Social Science Commercially Funded Project,CO-PI:Zheng， K.(2015-08-01 - 2019-08-31).

Undergraduate

marketing

Service Marketing

Brand management

Postgraduate

marketing

Service Marketing

Brand management

Enterprise consultation and diagnosis

digital marketing

1. Wang， F.,Zuo， L.， Yang， Z.， & Wu， Y.(2019).Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales,Journal of the Academy of Marketing Science.

2. Wang， D.,Zuo， L.， & Xiao， B.(2019).Social influence in first-time and upgrade adoption,Electronic Commerce Research and Applications.

3. Zuo， L.,Fisher， G. J.， & Yang， Z.(2019).Organizational learning and technological innovation: The distinct dimensions of novelty and meaningfulness that impact firm performance,Journal of the Academy of Marketing Science.

4. Deng， C.,& Zuo， L.(2015).Research on the development strategy of Best Buy in China based on SWOT analysis,Enterprise Reform and Management.

1. Wan， X.Zuo， L.， & Chen， X.,Marketing,China Machine Press,2016-07.

1. Wan， X.,Zuo， L.， & Chen， X.2019,Marketing （2nd Edition）,Tsinghua University Press & Beijing Jiaotong University Press.

2. Liu， Y.,& Zuo， L.2015,Experimental Approach to Organization Development,Higher Education Press.

1. Zuo， L.,Deng， C.， & Zhang， Z..2017.Research on services marketing strategy of chinese high-speed railway passenger market based on the analysis of service quality[R].In:2017 International Conference on Logistics， Informatics and Service Sciences （LISS 2017）,2017-07.

2. Wang， L.,Zuo， L.，， & Sun， X..2017.Study on the Impact of Frequent Flyer Program on Customer Loyalty[R].In:Proceedings of the Third International Symposium-Management，Innovation&Development,2017-05.

3. Zhang， Z.,& Zuo， L..2017.A Research on the Relationship Between Movies Online Word of Mouth and Box Office[R].In:Proceedings of the Third International Symposium-Management，Innovation&Development,2017-05.

4. Zhang， Z.,& Zuo， L..2017.A research on the relationship between movies online WOM and box office[R].In:3rd International Symposium on Management， Innovation and Development （MID 2016）,2017-05.

5. Luan， S.,& Zuo， L..2016.The Profit Model Analysis of Online Music Operational Platform[R].In:Proceedings of the Second International Symposium-Management，Innovation&Development,2016-05.

6. Deng， C.,& Zuo， L..2015.Research on High-Speed Rail Passenger Market Service Quality|Take Beijing Southern Station for Example[R].In:Proceedings of the Second International Symposium - Management， Innovation and Development,2015-12.

1. Xiao， X.， Zhou， H.， Bu， W.， Shi， M.， Li， J.， Duan， J.， Zheng， K.， Guo， L.， & Jiao， J.. .

1. Xiao， X.， Zhou， H.， Bu， W.， Shi， M.， Li， J.， Duan， J.， Zheng， K.， Guo， L.， & Jiao， J.. .

1. Xiao， X.， Zhou， H.， Bu， W.， Shi， M.， Li， J.， Duan， J.， Zheng， K.， Guo， L.， & Jiao， J.. .

2. Zuo， L.. Research on practical teaching mode of MBA internationalization driven by Sino-American joint project. Beijing Jiaotong University Graduate student teaching reform papers collection. 2018-10..

3. Zuo， L.. Bilingual teaching construction and practice of Internationalized and Research-oriented Service Marketing course. Improving the Quality of Talent Training and Promoting the Construction of Double First-class | Collection of Papers on Undergraduate Teaching Research and Reform of Beijing Jiaotong University （2024）. 2018-04..

4. Zuo， L.. Bilingual teaching construction and Practice of Internationalized and Research-oriented Service Marketing course. Innovation for the future to promote the construction of double first - class. 2017-12..

5. Zuo， L.. Research on content innovation of Practice-Oriented Marketing Course based on Internet Technology. The road to the cultivation and construction of undergraduate talents in world-class universities with distinctive features. 2016-04..

1. Xiao， X.， Zhou， H.， Bu， W.， Shi， M.， Li， J.， Duan， J.， Zheng， K.， Guo， L.， & Jiao， J.. .

2. Zuo， L.. Research on practical teaching mode of MBA internationalization driven by Sino-American joint project. Beijing Jiaotong University Graduate student teaching reform papers collection. 2018-10. .

3. Zuo， L.. Bilingual teaching construction and practice of Internationalized and Research-oriented Service Marketing course. Improving the Quality of Talent Training and Promoting the Construction of Double First-class | Collection of Papers on Undergraduate Teaching Research and Reform of Beijing Jiaotong University （2024）. 2018-04. .

4. Zuo， L.. Bilingual teaching construction and Practice of Internationalized and Research-oriented Service Marketing course. Innovation for the future to promote the construction of double first - class. 2017-12. .

5. Zuo， L.. Research on content innovation of Practice-Oriented Marketing Course based on Internet Technology. The road to the cultivation and construction of undergraduate talents in world-class universities with distinctive features. 2016-04. .

1. FDW,2019-12-01. 2. ISW,2019-11-01.