- Gao， Hongyan
- Title: Professor
- E-mail: hygao@bjtu.edu.cn
- Department: Business Administration
Education Background
Bachelor：1987-1991，Geography，Nanjing Normal University
Master：1991-1994，Regional geography，Shaanxi Normal University
Ph.D.：2000-9-2005-4，Management Science and Engineering，Beijing Jiaotong University
Work Experience（Including Academic Visiting）
1.2014-10-01，2016-12-01，University of Campina， Brazil
2.2011-04-01，University of Dalarna，Visiting Scholar
3.1995-07-01，Beijing Jiaotong University，Professor
Research Interests
Enterprise Strategic Management， Human Resource Management，Management and Policy of Cultural and Creative Industries
Research Project
1. Academic Research
1. (CO-PI)Research on the development strategy trend in the field of emergency management during the 14th Five-Year Plan,Other Departments,CO-PI:Wang， S.(2019-07-25 - 2020-07-31).
2. (CO-PI)Research on professional ability training model based on symbolic interaction theory,Graduate Innovation Project of Basic Scientific Research Operating Expenses,CO-PI:Li， J.(2019-04-01 - 2021-03-31).
3. (CO-PI)Research on the innovation system of modern logistics of agricultural products—Cultural celebrities and the independent topic selection project of four groups of talents,Publicity Department of the Communist Party of China Four Groups of Talents,CO-PI:Zhang， M.(2016-09-07 - 2019-12-20).
4. (CO-PI)Research on the innovation and strategy of agricultural products logistics system under new urbanization 5: Research on the development measures and policies of agricultural products logistics under new urbanization,National Social Science Foundation of China Major Program,CO-PI:Wu， W.(2015-07-31 - 2018-12-31).
5. (PI)Research on the strategy of promoting the competitiveness of the film and television industry in the capital based on cultural diversity,Beijing Philosophy and Social Affairs Office,PI:Gao， H.(2014-08-01 - 2016-12-31).
6. (CO-PI)Research on the guarantee mechanism of livable community and well-off housing construction in villages and towns,Ministry of Science and Technology Science and Technology Support,CO-PI:Wang， S.(2013-01-01 - 2016-12-31).
7. (CO-PI)Research on planning， performance evaluation and standardization system of cold chain logistics for aquatic products,Ministry of Science and Technology Science and Technology Support,CO-PI:Zhang， M.(2012-06-01 - 2015-06-01).
2. Consulting Research
1. (PI)Annual report on management innovation of Chinese enterprises （2020）,Social Science Commercially Funded Project,PI:Gao， H.(2020-05-18 - 2020-12-31).
2. (PI)Annual report on management innovation of Chinas enterprises （2019）,Social Science Commercially Funded Project,PI:Gao， H.(2019-01-24 - 2020-06-30).
3. (PI)Practice research on vocational accomplishment cultivation of juvenile soccer players,Social Science Commercially Funded Project,PI:Gao， H.(2018-12-13 - 2020-12-31).
4. (CO-PI)Research on construction， operation and management of enterprise university of Chengdu Bureau Group Limited Company of China Railway,Social Science Commercially Funded Project,CO-PI:Chen， Y.(2018-07-04 - 2019-07-31).
5. (PI)A study on the early childhood cultivation strategy of Foward Kindergarten,Social Science Commercially Funded Project,PI:Gao， H.(2018-02-01 - 2023-02-01).
6. (PI)Annual Report on Management Innovation of Chinese Enterprises （2018）,Social Science Commercially Funded Project,PI:Gao， H.(2018-01-02 - 2020-06-30).
Honors and Awards
1.2017-11-01，Outstanding Instructor Award for the 4th Management Case Analysis Competition of the School of Economics and Management
2.2016-12-01，School of Economics and Managements 2016 Teaching Achievement Second Prize
3.2015-04-01，Excellent lecturer at Beijing Jiaotong University
Teaching Courses
Undergraduate
Advertising
Strategic management
Chinese and foreign folk customs
Principles of Management
Marketing Planning
Postgraduate
Corporate Strategic Management
Strategic management
Advanced Management and Management Innovation
Advanced Management
Enterprise Organization Theory
Publications
1. Peer Reviewed Journals
1. Gao， H.,(2020).Cultural implantation and resource integration: Risk response strategies of film production,Contemporary Cinema.
2. Tan， B.,& Gao， H.(2020).Efficiency measurement of Chinas film projects,Statistics & Decision.
3. Gao， H.,(2020).Cross-border and integration: Spatial production and social construction of latin american film,Film Art.
4. Hao， W.,Gao， H.， & Liu， Z.(2019).Study on influence of urban rail transit on agglomeration development and economic efficiency—Empirical analysis based on panel data of top ten urban agglomerations in China,Macroeconomics.
5. Tan， B.,& Gao， H.(2019).Are stars overpaid ?—A study on the bargaining mechanism of labor market in Chinas film and television industry,Contemporary Cinema.
6. Gao， H.,(2017).Exploring the law from the trend of dynamic relationship and structural evolution—Comment on Research on Moderate Economic Growth and Structural Adjustment Based on Employment,Journal of the Party School of CPC Qingdao Municipal Committee and Qingdao Administrative Institute.
7. Gao， H.,& Li， S.(2016).Resistance and integration: Influence of hollywood on mexican films,Contemporary Cinema.
8. Gao， H.,(2016).Diversification， networking and globalization: An observation of the argentine film market in recent years,Contemporary Cinema.
9. Gao， H.,(2015).The brazilian film industry,Contemporary Cinema.
2. Academic/professional Meeting proceedings
1. Yang， R.,& Gao， H..2018.Research on sino-indian co-production strategy based on cultural diversity[R].In:4th Annual International Conference on Social Science and Contemporary Humanity Development,2018-12.
2. Hao， W.,Gao， H.， & Liu， Z..2018.Empirical analysis on the influence of rail transit network on the compact development of Chinas metropolitan area[R].In:3rd International Conference on Modern Management， Education Technology， and Social Science （MMETSS 2018）,2018-09.
3. Gao， H.,.2018.Relationship network construction: Positioning and management of China International Film Festival[R].In:The 100th China Film Forum,2018-08.
3. Published Cases
1. Gao， H.， &Li， J.,Dancing with Samba: Luneng Football Youth Training in Brazil,China Management Case -sharing Center,,2018-01.
4. Other publications
