To bridge the gap between theoretical knowledge gained in entrepreneurship management courses and its practical application, and to foster practical skills, innovative spirit, and entrepreneurial thinking among students, the teachers of the entrepreneurship management course at the School of Economics and Management arranged a visit to enterprises in Eartree for the 'Business Administration PhD Program Class' on June 6th. This educational initiative was orchestrated and overseen by Professor Liu Yingqi from the Department of Enterprise Management, along with Teacher Cao Wenrui and Teacher Gu Lin, the International Student Counselor for the Doctoral Program in Business Administration from the Ministry of Commerce.

Eartree, conceived within the National University Science Park of Beijing Jiaotong University, achieved noteworthy success by clinching the top prize in the inaugural "Internet plus" Innovation and Entrepreneurship Competition for Chinese college students in Beijing, as well as earning the national silver medal. Founded by Zhao Shanjun, a 2010 graduate of our school's Thermal Power program, along with two other partners from the School of Economics and Management, Eartree strategically embraces the "Internet plus" approach, establishing deep roots in China's hearing medical industry. The company, driven by a commitment to assist hearing-impaired individuals in reintegrating into the auditory world and mainstream society, offers "transparent and reliable" cost-effective hearing solutions for Chinese users and their families. Eartree stands as an innovative enterprise guided by a vision of creating both social and enterprise value. Presently, it operates the largest hearing medical science popularization platform and WeChat official account in mainland China, with investments in seven hearing 4S centers.

During their visit to the Ear Tree headquarters situated in Dongcheng District, Beijing, the students delved into a comprehensive exploration of the company's core operations, including hearing aid fitting and precision debugging services, the principles and structures of hearing aids, as well as audiological examinations and effect evaluations. Engaging in direct dialogue with the founder of Ear Tree, the students gained deeper insights into the company's foundational status, market dynamics, and future developmental trajectory within the hearing medical industry.

Simultaneously, the students conducted thorough examinations and discussions on various aspects of Eartree, including the genesis of entrepreneurial ideas, organizational structure, financing channels, marketing strategies, and patent sharing. Furthermore, the students acknowledged and admired Ear Tree's commitment to corporate social responsibility, expressing a hope that Ear Tree could extend its concern and services to Belt and Road countries, thereby providing assistance and support to a greater number of hearing-impaired individuals.

This visit serves as a crucial step for international doctoral students in bridging the gap between theory and practice, facilitating the expansion of their professional knowledge and its integration into practical applications. This experience will establish a robust foundation for their future endeavors in entrepreneurship and management, ultimately elevating their competitiveness within the field.