Postgraduates of School of Economics and Management won first prize in ˇ°Beijing Memory Yoghourt Bottle Label Design and Creative Marketing Competitionˇ±




In the afternoon of June 26, Award Ceremony of “Beijing Memory Yoghourt Bottle Label Design and Creative Marketing Competition” and Award Ceremony of “Beijing Remember of Forget Community Recruitment Competition” were jointly held in Houhai No.5 Bar. The team composed of three postgraduates from Business Management Specialty of Economics and Management College of our school, respectively Wang Suyu, Wang Junjia and Sun Gang, and Gu Bainan, a Taiwan exchange student from Construction Art College, won the first prize in the competition for their “Beijing •Voice” design and marketing solution.

This competition was sponsored by Hebei New Hope Tianxiang Diary Group for more than 1 month, having attracted 20 teams from colleges and universities in Beijing, particularly, BJTU, Tsinghua University, Beijing University of Posts and Telecommunications (BUPT), Beijing International Studies University and Communication University of China (CUC), etc.

In the competition, the four members of our team put forward the bottle label design and marketing solution for Preliminary Round, implemented and promoted their marketing solution in the final, devoted their joint efforts to shoot videos, operated WeChat public platform, conducted the offline promotion activities with the clear division of labor and duties for the closer cooperation, so they finally won the satisfactory results. 

As for Gu Bainan, the Taiwan exchange student, this competition was an unforgettable experience for his exchange study in Mainland China. He said, “I do learn a lot from the competition and make many good friends and sure I gain a better and deeper understanding of the culture and development of Mainland China”. Li Junrong, Secretary-General of Taiwan Alumni Association of our school, remarked, this is a precious exchange opportunity between Taiwan alumni and alumni on Mainland China, which can promote the integration of the advantages and features of both sides across the Taiwan Straits. He also hopes that all of us should carry forward the spirit of this competition and positively create a new spotlight.

 (The above photos show the students of our school at the site of the award ceremony)