Curriculum Vitae
Yuanxun Gu, Ph.D.
Associate Professor of Management
School of Economics and Management
Beijing Jiaotong University
Contact Information
Office: Room #810, Building of Siyuan East
Address: Haidian District, Beijing 100044, China
Tel: (8610) 5168-7182 ;  Fax: (8610) 5168-8218
Education Background
Ph.D. (Sep. 1998 – Sep. 2001)
Management Science & Engineering, School of Management, Xi’an Jiaotong University, China
M.S. (Sep. 1995 – Aug. 1998)
System Engineering, Department of Automation Control, North University of China, China
B.S. (Sep. 1990 – Jun. 1994)
Applied Mathematics, Department of Applied Mathematics, Chongqing University, China
Professional Experience
2005.10 – present    Associate Professor of Management, School of Economics and Management, Beijing Jiaotong University.
2003.11    2005.12      Senior Expert in Product Marketing and Business Model Design at UFIDA Software Co. Ltd. (UFIDA, with the former name UFsoft, is the largest business software ISV in China and the second in Asia. It was established in 1988, and owned 7,766 employees at the end of 2008) .
2001.11 – 2003.10    Postdoctoral Fellowship in Business Architecture Design and Application Trends Analysis of Business Software at UFIDA Software Co. Ltd joint with Tsinghua University.
I was the first one who accomplished industry- based Postdoctoral Fellowship in software of China.
1994.7 – 1995.8         Assistant Engineer in Software Development of Inventory Management at Electronic Equipment Factory of Langchao Group, Ji’nan City, Shandong
Research Interests
Business Model of Software
Software Product Management
Transformation Strategy
Current Projects
Trade-off between Software Product and Service under Multi-Delivery Patterns: Modeling, Optimization and Simulation
Coupling Mechanisms of Business Software Product Architecture Driven by Delivery
Teaching Courses
Management Consulting
Research Methods for Management
Principles of Management
Academic Research Grants
1       The Ph.D. Programs Foundation of Ministry of Education of China, 2009–2011 (Grant Numbers200800041031), PI
2       Beijing Natural Science Foundation of Beijing Municipal Science& Technology Commission, China, 2009–2011 (Grant Numbers9092011), PI
Honors and Awards
1       “Red Orchard” Training Talent, Beijing Jiaotong University, 2009-2012
2       Excellence in Teaching Award, Beijing Jiaotong University 2007
3       Outstanding Postgraduate Honor, Xi’an Jiaotong University.  2001
Professional Organizations
1       Member of the Association of Industrial Engineering of China
2       Member of the Association of System Engineering of China
Journal Papers
1       Gu, Yuanxun, Yingying Shi, Classification Model of Knowledge-intensive Goods Driven by Value Realization, Science Research Management , (Accepted in 2009.3) (in Chinese)
2       Gu, Yuanxun. Framework for Coverage of Business Adaptability for Business Software,  Digital Manufacturing Industry, No.5, pp.24-26, 2003. (in Chinese)
3       Gu, Yuanxun. Value of Business Software Industrial Chain Created by Services of ERP,  Digital Manufacturing Industry, No.8, pp.13-15, 2003.  (in Chinese)
4       Gu, Yuanxun. Systematic Effect Model in Dynamic Manufacturing Alliance,  System Engineering, Vol.22, No.4,  pp.1-6, 2004. (in Chinese)
5       Gu, Yuanxun.  Decomposes the Complex Petri Net Based on Degrees of Cells’ Relation,  Journal of System Engineering, Vol.18, No.6, pp.491-497, 2003. (in Chinese)
6       Gu, Yuanxun, Fan,Yushun. Cells Span Calculation in Dynamic Manufacturing Alliance, System Engineering,. Vol.21, No.2, pp.23-27,  2003. (in Chinese)
7       Gu, Yuanxun, Jian Lv. Minimal Complete Cells GraphBase of Modeling Dynamic Manufacturing Alliance, System Engineering-Theory& Practice, No.8, pp.50-56,  2003. (in Chinese)
8       Gu, Yuanxun, Jian Lv.  Comparison &Analysis of Organizing and Running Cost s of Enterprises Alliance & Enterprises Group, System Engineering-Theory& Practice, No.11, pp.75-79, 2001. (in Chinese)
9       Gu, Yuanxun, Jianhua Wang, Linyan Sun. Optimizing Enterprises Organization Based on Queue Theory, System Engineering-Theory& Practice, No.12, pp.57-62, 2000. (in Chinese)
10    Gu, Yuanxun, Jianhua Wang, Shufeng Li. Selection of Cooperative Parteners in a Virtual Enterprise and Bilateral Games, Vol.28 No.3, pp.121-124, Sep 2002. (in Chinese)
11    Gu, Yuanxun, Linyan Sun.  Research on Kinetic Mechanism of Dynamic Alliance, Journal of Northwest University (Natural Science Edition), China, Vol.29 Special Issue, pp.188-190, April 1999. (in Chinese)
Conference Papers
1       Gu, Yuanxun, Yajiong Xue, Zhongdong Xiao, Unveiling Secrets of Successful Chinese Software Companies, Proceedings of 2009 IEEE International Conference on Systems, Man, and Cybernetics October 11-14, 2009 Hyatt Regency Riverwalk, San Antonio, Texas, USA
2       Gu, Yuanxun, Peng Liu, Yanchang Zhang, Framework and Strategies of Management Transformation, Proceedings of 2009 IEEE the 16th  International Conference on Industrial Engineering and Engineering Management, Oct.21-23, Beijing, China
3       Gu, Yuanxun,Yingying Shi, Classification Model of Knowledge-intensive Goods Driven by Value Realization, Proceedings of 2008 IEEE International Conference on Service Operations and Logistics, and Informatics,Oct.12-15, 2008, Beijing, China
4       Gu, Yuanxun.Quality attributes of business architecture: source metrics of scalability for information system Proceedings of the 38th International Conference on Computers and Industrial Engineering,Oct.31-Nov.2,2008 Beijing, China
5       GU, Yuanxun, Jing JIA. Adaptive Economics Model of ICT-driven Collaboration Management, Proceedings of 14th International Conference on Industrial Engineering and Engineering ManagementOct 20-22, 2007, Tianjin, China
6       Gu, Yuanxun, Jingjuan GUO. Business Component Design and Collaboration DynamicsProceedings of International Conference on Industrial Engineering and Systems Management May 30 - June 2, 2007 Beijing, CHINA
7       Gu, Yuanxun, GUO Jingjuan. A Framework for Adaptive Configuration of Business Model Oriented to Networks Deployment, Proceedings of International Technology and Innovation Conference, November 6-7, 2006,Hangzhou, China
8       GU, Yuanxun, Jianhua Wang. Business Structural Management: The Balance of Function and Process Management, Proceedings of 12th International Conference on Industrial Engineering and Engineering Management, November 6-8, 2005, Chongqing, China
9       GU, Yuanxun, Linyan SUN. Transition of Productivity Dominant Factors and Manufacturing Mode DevelopmentProceedings of 7th International Conference on Industrial Engineering and Engineering Management November 28-30, 2000 Guangzhou, China
Academic Monographs and Textbooks
1       Gu, Yuanxun. Business Architecture of Enterprise Solutions — Design and Realization, Tsinghua University Press, 2005. This is the first book of software product architecture from business perspective in China.
2       Gu, Yuanxun. Role Value Chief Human Resource Officer with ERP, Tsinghua University Press, 2006
3       Gu, Yuanxunet al (Eds). Management Consulting: Lifecycle Operational Excellence, Tsinghua University Press, 2007
There are more than 20 articles published in the professional newspapers, magazines and websites, such as China Computer World (CCW), China Information World (CIW), 21st Century Business Herald, Computing IT Week, E-Business World, Software Engineer,,, Chinabyte, UFIDA Today and others publications.
Personal column was built at (One of the largest website for “Management +IT” in Chinese) from 2002.
Five articles of the column scored the TOP 10 Articles with View Popularity at in Oct-Dec, 2002 as the followings:
    “The Design of Diagnosis Software Oriented to SME”
    “The True Kungfu Shown by the imperceptibility: Book review of the Mckinsey Way
    “To Be Industry-based Standard: an Irresistible General Trend for ERP”
    “Timing Strategy: Planning Management Informatization”
    “The Structural Management of Supply& Demand Chain”
Presentations on Business Software
1       “Find Opportunity, Create Value: Mine the Business Power of Informationization”, 2006 Customer Annual Meeting of UFIDA, Shenzhen, China  Aug 23, 2006
2       “Precision Management, Agile Business”, 2005Tour Marketing for UFIDA ERP-U8, Nanning, China  Oct 28, 2005.
3       “Total lifecycle Strategy: How to Reduce the TCO of Enterprise Application and Practice at UIDA”, Forum on IT System TCO/ROI Hold by CCW Research, Beijing, China  June 23, 2005
4       “Precision Management, Agile Business”, 2004 Tour Marketing for UFIDA ERP-U8, Xi’an, China  May 12, 2004
5       “Role Driven, Process Navigated”, 2004 Tour Marketing for UFIDA ERP-U8, Yantai, China  May 19, 2004
6       “Role Driven, Process Navigated”, 2004 Tour Marketing for UFIDA ERP-U8, Yinchuan, China  April 26, 2004
7       “Experience Excellence, Sharing Success: the New ERP–U8”, 2003 Tour Marketing for UFIDA ERP-U8, Chongqing, China  April 10, 2003
8       “Experience Excellence, Sharing Success: the New ERP–U8”, 2003 Tour Marketing for UFIDA ERP-U8, Harbin, China   March 8, 2003  
9        “Necessary: Evaluating and Testing of ERP Software”, Summit of China Manufacturing Industry and Information Expo, Dongguan, China  7.25-28 2002
Application Projects in Business Software
1       Business Architecture Design for Enterprise Application, Nov.2001 – Oct. 2003, research program for postdoctoral fellowship, Project Leader
2       IT Value Evaluation of Distribution System Implementation in Xtep Co. Ltd  July 2006, Project Leader
3       The HRM Solution of UIFDA ERP-U8 June –July, 2005, Project Leader
4       Total Solution Brochure of Group Management for Summit on Enterprise Group Management of UFIDA May –June 2005, Project Leader
5       Pricing of UFIDA Enterprise Suite-NC oriented to High-end Market April –June 2005, Project Leader
6       The Portfolio Pricing Solution of  UFIDA ERP  April – May 2005, Project Leader
7       The Marketing Guide of UFIDA ERP for 2005, Jan,2005, Project Leader
8       Strategy of Improvement and Promotion for UFIDA ERP-U8  Suite, Nov. – Dec. 2004, Project Leader
9       Pricing of  UFIDA ERP-U8(v8.60) , April – Aug. 2004, Project Leader
10    The Success Story of Total Budget Management  with Implementation UFIDA  NC at Shandong Helon Co. Ltd, July 2005, Project Leader
11    Pricing Method for ERP Product and Service Jan. – Nov. 2004, Project Leader
12    The Marketing Solution Design for Standard Suite of UFIDA ERP-U8, Mar – June 2004, Project Leader
13    Design of Standard Suite for UFIDA ERP-U8, Oct. – Dec. 2003, Project Leader
14    The Organizing and Designing of Integrated Solution for OA and ERP at UFIDA  Oct. – Nov. 2003, Project Leader
15    Product Definition of Supply Chain Management Oriented to Middle-end Market Mar. – Sep. 2002, Project Leader
16    Case Analysis and Implementation Evaluation of UFIDA ERP-U8 at Zhongli Sci-Tech Group Aug. 2002, Project Leader
17    Evaluation of Human Resource Management Software: OEM and Acquisition,  Nov.2001 – May.2002, Project Leader
18    ERP products comparisons and trends: China ERP market as an international market , June – Aug. 2001, Project Leader
19    The Personnel Information system Design and Development  for the MIS of North China University Jan. – July,1996, Main Participant
20    The Supply and Sale Operation System of  Factory for Anti-frozen Materials of Diesel-oil, Taiyuan, Dec.1996 – May1997, Project Leader
21    The Inventory Management System Development  for Electronic Equipment Factory of Langchao Group Aug.1994 – Aug.1995, Main Participant