Qiu,Xiaodong

 
Curriculum Vitae
Xiaodong Qiu, Ph.D.
Associate Professor
 
Department of Business Management, School of Economics and Management, Beijing Jiaotong University
Room 722, Building of Siyuan East
Haidian District, Beijing 100044, China
Tel: (8610) 5168-8590; Fax: (8610) 6256-9899  
 
Education Background
Post-doctor (Sep. 2001 –Sep. 2003)
    Brand Strategy and Marketing, Department of Marketing, School of Economics and Management, Tsinghua University, Beijing
Ph.D. (Sep. 1998 – Aug. 2001)
Strategic management, Department of Business Management, Beijing Jiaotong University
M.S. (Sep. 1995 – Aug. 1998)
Marketing, Department of Business Management, Beijing Jiaotong University
B.S. (Sep. 1991 – Nov. 1993)
Industrial Engineering, Department of International Trade, Business school, Russian federal far-east university
 
Professional Experience
2006 – Present   Associate Professor, Department of Business Management, Beijing Jiaotong University
2003 – 2006    Project Manager,Department of Market Operation, China Mobile Communications Corporation
2001 – 2003    Post-doctor, Department of Marketing, School of Economics and Management, Beijing Tsinghua University
 
Research Areas
Marketing,
Brand strategy and decision-making
Brand management
Business decision-making
Strategic management
 
Teaching Courses
Marketing, Brand Management, Operations Management, Enterprise management simulation.
Journal Articles
1   Keith Cloud, Qiu Xiaodong. “Based on two-dimensional code of the mobile phone ticket purchase method of implementation”. Journal of Science and Technology of China, 2008.6.
2   Qiu Xiaodong. “3G time depends on what the key to victory”. Communications enterprise management, 2009.3.
3   Qiu Xiaodong. “Chinese enterprise Cross-border M&A and brand expansion strategy”. Finance and Accounting, 2007.6.
4   Song Hu, Ping Zhao, Xiaodong Qiu. “Price promotions on consumer brand selection of impact studies”. Chinese Management Science, 2007. Vol.15 2.
5   Zhao Ping, Hu Song, Qiu Xiaodong. “Brand price elasticity of demand and market share relationship”. Nankai Business Review, 2006.3.
6   Qiu Xiaodong, Zhao Ping. “How to implement a successful brand extension strategy”. Commercial research, 2003.3.
7   Qiu Xiaodong, Zhang Wenjie. “Multinational companies target market selection of General Fuzzy Evaluation Model”. Techno-economic, 2000.12.
 
Conference Papers
1   Qiu Xiaodong, “Brand Globalization Developing Strategy Based on Business Capability”, The 2008 International Conference on e-RISK Management (ICeRM 2008), December 21-25 2008 (EI Indexed).
2   Qiu Xiaodong, Hu Song, Zhao Ping. “The Effect and Strategy of High-Priced Level Premium Brand Products Price Reduction”, IEEE, WICOM2007, September 21-25 2007 (EI Indexed).
3   Qiu Xiaodong, Hu Song, Zhao Ping. “The Effect and Strategy of Premium Brand Color TV Price Reduction to Its Profitability”, IEEE, WICOM2007, September 21-25 2007 (EI Indexed).
4   Qiu Xiaodong, Hu Song, Zhao Ping. “The Marketing Effect and Revelation of the Price Categorizations of Premium Brand Products”, IEEE, WICOM2007, September 21-25 2007 (EI Indexed).
5   Qiu Xiaodong, Zhang Ran. “The Effect and Strategy ofLow-Priced Level Premium Brand Products Price Reduction,” 2008 International Conference on Management Science & Engineering, September 20-22 2008 (ISTP Indexed).
6   Qiu Xiaodong, Hu Song, Zhao Ping. “Research on Overvalue Brand Customer Loyalty Influencing Factors and Specific Influencing Power”, 2007 International Conference on Management Science & Engineering, August 2007 (ISTP Indexed).
7   Xiaodong Qiu. “The Price Strategy of Maintaining the Value of Overvalue Brand”. 2002’ International Conference on Management Science & Engineering, October, 2003 (ISTP Indexed).
8   Xiaodong Qiu. “The Innovation of Credit Rating Methodology in M&A Financing—Entropy Value Overall Fuzzy Evaluation Model”. 2002’ International Conference on Management Science & Engineering, October, 2003 (ISTP Indexed).
 
Academic Monographs and Textbooks
 
Academic Research Grants
1  China National Natural Sciences Foundation, 2004-2007, (Grants Numbers70302001), project leader.
2  Chinese post-doctoral Research Fund, 2003, (Grants Numbers2003.39), project leader.
3  Ministry of Railways plans to focus on science and technology development projects,2007-2008, (Grants Numbers2007F020), project leader.
4  Ministry of Railways plans to focus on science and technology development projects,2007-2008, (Grants Numbers2007F022), project leader.
5  Beijing Jiaotong University Technology Fund,2007-2008, (Grants Numbers2006RC038), project leader.
 
Major Business Projects
1     "China Railway Container business network layout problem with the   Business Process Optimization Study," April 2008 – Dec 2008, the project leader.
2     "China Mobile 3G market strategy", Enterprises of major projects, Nov       2004-May 2005,Project team members first.
 
Honors and Awards
1  “Global Management Challenge” Champion of China Area, Beijing,1996.
2  “Global Management Challenge” The world's third Place, Portugal, 1997.
3  First Prize, Huiguang Research Paper Competition, Beijing Jiaotong University, 1998.
4  Outstanding Student Graduating with Honor, Beijing, 1997
5  Outstanding Graduate Students Scholarship, Beijing Jiaotong University, 2000.
6  China Top 10 MBA Graduates, 2006.
7  Outstanding Party Member, Beijing Jiaotong University, 2008.
 
Professional Organizations
1  Members of part-time researcher, China Development Strategy Organization
2  Senior members, China Technology Economics Association
3  Researcher, China Merger & Acquisition Research Center
4  Members of part-time researcher, China Competition Research Center