Zuo,Li

 
Curriculum Vitae
Li Zuo
Associate Professor
School of Economics and Management, Beijing Jiaotong University
Room 509, Building of Siyuan East
Haidian District, Beijing 100044, China
Tel: (8610) 5168-3773 
 
Education Background(教育背景)
Ph.D. Candidate (Sep. 2006 –)
Enterprise Management, School of Economics and Management, Beijing Jiaotong University, Beijing, China
M.S. (Sep.1996 – Apr.1999)
Enterprise Management, School of Economics and Management, Beijing Jiaotong University, Beijing, China
B.S. (Sep.1992 – Jun.1996)
Industrial Management, Department of Industrial Management Engineering, Beijing Jiaotong University, Beijing, China
 
Professional Experience(职业经历)
2008 – present    Associate Professor, Department of Business Administration, Beijing Jiaotong University
2008 – 2009         Visiting Scholar, College of Business, University of Cincinnati, Ohio, USA
2001 – 2008        Lecturer, Department of Business Administration, Beijing Jiaotong University
1999 – 2001       Assistant, Department of Business Administration, Beijing Jiaotong University
 
Research Areas(研究领域)
Enterprise Organization Theory
Marketing Management
Brand Management
 
Teaching Courses (讲授课程)
Marketing Management
Brand Management
Marketing Research
Sales Management
 
Journal Articles (期刊杂志上发表的文章)
1.     Li Zuo, “Brand strategy in China of A.P.MollerMaersk and its revelation to Chinese logistic enterprises”[J], Logistics Technology, No. 170pp. 92-95, 2006 (In Chinese)
2.     Li Zuo, “Marketing Innovation based on Customer Satisfaction”[J], China Soft Science, pp. 77-81,2006 (In Chinese)
3.     Li Zuo, “Joint Marketing”[J], PKU Business Review, No. 19pp. 60-63, 2006 (In Chinese)
4.     Yongdong,Chen, Li Zuo, “TUDIAOZHA left new guns”[J], Sino Foreign Management, No. 165, pp. 40-43, 2006(In Chinese)
5.     Li Zuo, Yanping Liu, “Brand-management and the improvement of competitiveness in Enterprise”[J], Productivity Research, No. 144, pp.110-112, 2007(In Chinese)
6.     Li Zuo, Yanping Liu, “Research of making innovation in marketing organization and improving their capacity for marketing”[J], China Business and Market, No. 162,  pp.47-49, 2008(In Chinese)
 
Conference Papers (会议论文)
1.     Li Zuo, “On Marketing Innovation of SMEs in Conjunction with Customer Satisfaction”, Proceedings of the Eighth West Lake International Conference on SMB (ISTP 2006) , Oct 15-17, 2006, Hangzhou, China
2.     Li Zuo, Yanping Liu, “Research of Competitiveness of Enterprise based on the Brand – management”, Proceedings of 2006 International Conference on Management Science and Engineering (ISTP 2006), Nov 08-20, Wuhan, China
3.     Li Zuo, Yanping Liu, “Innovative Marketing Organization is Essential in Company Performance”, Proceedings of 2007 International Conference on Management Science and Engineering (ISTP 2007), Aug 20-22, 2007, Jiaozuo, China
 
Academic Monographs and Textbooks(出版专著和教材)
1.     Li Zuo, “Modern Marketing Manual”, China Personnel Press, 2002(In Chinese)
2.     Li Zuo, “Essential of supply management” (translation), China Renmin University Press, 2005(In Chinese)
3.     Li Zuo et al.,” Marketing management”, Beijing Jiaotong University Press, 2006(In Chinese)
 
Academic Research Grants(学术研究基金、纵向课题)
1.     Research on marketing capability of logistic enterprise based on the restructure of marketing organization, Beijing Jiaotong University Sciences Foundation, 2008-2010, project leader
2.     Research on Enterprise Culture and Enterprise Competitiveness,  Beijing Jiaotong University Sciences Foundation, 2006-2007, project leader
3.     Research on assessment of economy efficiency of Railway Passenger Transportation Special Line construction project, National soft science plan, 2008-2010, principal participator
4.     Research on empirical economy and investment decision system, Other ministry, 2008-2010, principal participator
5.     Research on investment and financing problems of Railway Passenger Transportation Special Line construction, Ministry of railways, 2005-2006, principal participator
6.     Research on building railway safety culture system,  Ministry of railways, 2007-2008,  principal participator
7.     Research on service innovation and brand building in EMUs train, Ministry of railways,  2007-2009, principal participator
8.     Research on building learning organization in railway,  Ministry of railways, 2006-2007,  principal participator
9.     Research on Regional Brand of Mountain's special products, Hebei Province, 2007-2008, principal participator
10.  Design of information system of competitiveness assessment, Other ministry, 2008-2009, principal participator
 
 
Major Business Projects(主要企业委托课题)
1.     Design and realization of the China Youth Card’s nationwide functions, 2007, project leader.
2.     Research on development strategy of Linfen coal transportation and sales company, 2007, principal participator
3.     Research on development strategy of Shandong LDB Automobile Lighting Co., Ltd., 2006, principal participator
4.     Research on development strategy system of hospital, 2008-2009, principal participator
5.   Research on development strategy of China Railway 6th Group, 2008, principal participator
6.     Research on enterprise culture establishment in Beijing subway electric power company, 2006, principal participator
 
Honors and Awards (获得荣誉和奖励)
1.     Outstanding teacher in Beijing Jiaotong University, 2004-2009
2.     The first prize for the 2004 Beijing Jiaotong University teaching basic skills Competition, Mar. 2004
3.     The third prize for the 2004 Beijing competition of young teachers lectures third prizes, Jun. 2004
4.     IET scholarships in 1996
5.     Outstanding graduates in Beijing Jiaotong University, 1996
 
Professional Organizations (参与的专业组织、社会兼职)