Gao,Hongyan

 
GAO, Hongyan
Associate Professor of Management
Contact

Email: hygao168@263.net
Office Location: SD810
Office Phone: 86-10-51687182

Education

Ph. D., University of Beijing Jiaotong University, 2005 (Management Science and Engineering)
MA, Shaanxi Normal University, 1994 (Economic geography)
BS, Nanjing Normal University, 1991 (Geography)

Personal Biography
Dr. Hongyan Gao has been a faculty member at Beijing Jiaotong University in the School of Economics and Management since 1995. She teaches Strategic Management, Management, Advertising and International Management for graduate students and undergraduate students. She has published books and articles in strategic management and cultural industry management. She completed her Ph.D. research on Development Strategies of Chinese Film Companies and published it in Peking University Press in 2007. She has finished some research programs on business strategiesúČproject-based organizations and film industry management. Her research interests are in strategic management, regional economy, cultural geography, movie industry and other cultural industries.
Research Area(s)
Strategic management, regional economy, cultural geography, movie industry and other cultural industries