Department of Business Administration

The Department of Business Administration aims to cultivate high-level specialized talents with knowledge in management, economy, laws and industry and commerce management as well as basic skills in economic administration who can conduct administration, investigation and survey, consulting, teaching and scientific research in various kinds of enterprises, public and financial institutions and government sectors. This department has two majors for undergraduate, namely, Business Administration and Marketing. There are also business administration subject for masters and Ph. Ds. Main research orientations including marketing, enterprise strategic administration, brand management, industrial management of cultural creativity, security engineering management, innovation management, logistics management, consulting and planning for business administration, case studies of MBA management courses, with four course groups including marketing, strategic management, management, and human resource management.


(Updated on May 28th, 2018)